If you’re someone who’s still starting to build your online nutrition business and still not sure how you’ll get prospective clients through your door, you are in the right place. As a nutrition business owner, one of the worst feelings is not being able to bring in clients although you are doing everything that you possibly can to get more clients for your business. 

Knowing the right ways to get more customers for your business and keep them coming brings peace of mind whether you already have your business set up or are in the process of doing so. 

So, how should you get more clients in 2024? In this article, I’m going to discuss why getting clients is important for the sustainability of your online nutrition business, how to find clients in 2024 and 5 ways to attract the right clients into your business.

Why is Getting More Clients Important for the Sustainability of your Online Nutrition Business?

“If you don’t have clients, you don’t have a business. You just have an expensive hobby.” This is something that I always tell my clients inside my Accelerator Program & Momentum Club. Having an online nutrition business, we aim to serve and help people. How can we serve anyone if we don’t have clients in the first place? 

That’s why getting clients is important for a number of reasons: 

1. It helps to generate revenue. Having clients allows a business to sell its products or services and generate income. WIthout clients, a business will not have the opportunity to sell its products or services and will have lesser possibilities to generate income.
2. It helps to grow the business. Attracting new clients can help a business to expand and increase its customer base. Clients also help to create stability for your online nutrition business. By building a loyal customer base, you can have a more predictable and reliable stream of income, which is critical for the long-term sustainability of your business. 
3. It helps to establish credibility. Having a diverse group of clients can help to establish a business as a reputable and reliable provider of goods or services. Clients can also help to spread the word about a business through word-of-mouth marketing, which can be an extremely effective way to attract new customers

It helps to improve the product and service. Having a diverse group of clients can provide valuable feedback and insights that can help a business to continuously improve its offerings.By working with clients and understanding their needs and preferences, a business can develop more targeted and effective products or services.

How to Find your Clients?

Even the best education and carefully designed packages won’t help if you can’t attract the right customers for your online nutrition business. So, how will you find those who will actually benefit from what you have to offer? Keep reading below to find out more: 

Step 1: Identify Your Ideal Clients 

Identifying your ideal clients allows you to focus your efforts on the people who are most likely to be interested in your products or services. By understanding the characteristics, needs, and behaviours of your ideal clients, you can tailor your messaging and marketing strategies to better appeal to them. This can lead to higher conversion rates, better customer satisfaction, and ultimately, increased profitability. 

In addition to helping you improve your marketing efforts, identifying your ideal clients can also help you to better understand your target market, which can improve your product development and business strategy. It can also help you to create a more personalised and effective customer experience, which can lead to stronger customer loyalty and repeat business. 

Step 2: Get to Know Your Ideal Clients 

Now that you have a clear idea and understanding on who you want to serve, you now have to know your clients more. What do they do? Which social media platforms are they in? Once you have a deeper understanding of your ideal clients, you will be able to know how and where to connect with them. .

By taking the time to learn more about their needs, preferences, and goals, you can develop a deeper understanding of how you can best serve them. This can help to build trust and loyalty, which can lead to repeat business and referrals.

5 Ways to Get More Clients

Now that you know the importance of having consistent clients for your online nutrition business and how to find them, it’s now time to talk about 5 Ways to get more clients for your online nutrition business in 2024. 

Here are five strategies you can use to get more clients in 2024. 

Use social media to your advantage. 

Show up consistently & establish your credibility on social media & engage with your audience. Social media platforms like Instagram can be a powerful tool for attracting new clients. Use these platforms to share your expertise, showcase your work and connect with potential clients. 

On the other hand, engaging with your audience on social media can help you build relationships, improve customer service, get valuable feedback and increase brand awareness. All of these efforts will help you reach a wider audience and attract new clients. 

Discover your Unique Selling Point (USP) and stand out as an expert in your industry. 

A unique selling point (USP) is a unique benefit or feature that sets your product or service apart from your competitors. It is a key element of a marketing strategy and can be used to differentiate your online nutrition business from your competitors and attract potential customers.

Discovering your USP is important for several reasons: 

1. Differentiation: A USP helps you stand out from your competitors by highlighting the unique features and benefits of your product or service. This can make your online nutrition business more attractive to potential customers and help you stand out in a crowded market.

2. Brand positioning: A strong USP can help you position your business as a leader in your industry and establish your brand as a trusted and reliable source for your product or service.

3. Marketing: Your USP can be a key element of your marketing strategy, helping you communicate the value of your product or service to potential customers.

4. Customer loyalty: By offering a unique and valuable product or service, you can build loyalty among your customers and encourage them to continue doing business with you.

To discover your USP, consider the following steps: 

1. Identify your target audience. Who are you trying to reach with your product or service? Understanding your target audience will help you tailor your USP to their needs and preferences.

2. Research your competitors. Look at what other businesses in your industry are offering and identify any gaps in the market. This will help you determine what sets your product or service apart from the competition.

3. Evaluate your product or service. Think about what makes your product or service unique and valuable to your target audience. Consider any special features or benefits that your competitors don’t offer.

4. Communicate your USP. Once you have identified your USP, make sure to communicate it effectively to your target audience. This can be done through marketing materials, social media, and other channels.

We talk more about discovering your unique selling point and how to make this work for you in our Accelerator Program. Overall, discovering and promoting your USP can help you attract and retain customers, establish your brand, and differentiate yourself in your industry.

Focus on Serving NOT Selling

Focusing on serving clients rather than selling to them can bring numerous benefits to your business. Improved customer satisfaction is perhaps the most obvious benefit. When your main focus is on providing excellent service to your clients, rather than simply trying to make a sale, your customers are more likely to be satisfied with the service they receive. This leads to increased customer loyalty and can result in positive word-of-mouth advertising, which can be invaluable for a business.

Another benefit of focusing on serving clients is that it can help to build credibility. By demonstrating expertise and a genuine desire to help clients, you can establish your online nutrition business as a trusted and reliable source of information and services. This can also lead to long-term relationships with clients and repeat business. 

Focusing on serving your clients will also help you enhance your business’s reputation and brand image. All of these will lead to increased sales in the long run. 

By prioritising the needs of your clients and providing them with excellent service, you will be able to build strong, long-term relationships and achieve success.

Ask for Testimonials

Asking for testimonials from your satisfied clients can be a great way to attract new clients. Testimonials serve as social proof, showing potential clients that other people have had positive experiences with your services. This can help build trust and credibility, which are important factors in attracting new clients. 

Testimonials can help highlight the specific benefits and value that your business provides. When potential clients read about the specific ways in which your products or services have helped others, they can get a better understanding of how your business can meet their needs.

Finally, testimonials can serve as a source of inspiration and ideas for potential clients. Seeing how others have successfully used your products or services can help potential clients envision how they might be able to do the same.

Build Your Email List and Continue to Provide Value to Your Email Subscribers

Once you have attracted clients, you don’t want to leave them hanging. Keep them engaged and continue to provide value by building and adding them into your email list. Below are a few reasons as to why you should build your email list: 

1. Easier communication. Building an email list allows you to directly communicate with a group of people who have expressed an interest in your online nutrition business or in the services that you offer. This can be an effective way to reach potential clients and build relationships with them over time. 
2. Enables you to send targeted messages to specific people, based on their interests and actions. 
3. Enables you keep in touch with your prospects. An email list gives you a way to stay in touch with your audience and keep them informed about your products, services, or promotions. By regularly sending emails to your list, you can maintain a connection with your audience and build trust and credibility. 

Building an email list is an important part of attracting clients because it allows you to reach a targeted audience and establish a relationship with them, which can ultimately lead to increased sales and revenue for your business.

Your Take Home Message

Getting more clients for your online nutrition business is essential to ensure sustainability. Your clients are your source of revenue. Without them, your business will have lesser possibilities to generate income and will not be able to sustain itself. Clients also provide valuable feedback and opportunities for marketing and reputation building.

Getting clients is not an easy task to do. And absolutely, it does not happen overnight. Attracting and getting more clients for your online nutrition business means consistently showing up and exerting consistent effort in providing value and serving your clients. 

We have created a brand-new mini-course which will help you attract more clients through social media in 2024! Our Ultimate Content Vault is created for the sole purpose of helping dietitians and nutritionists skyrocket their audience growth and turn social media pages especially Instagram into a profit-generating machine without wasting hours on socials. 
If you want to get instant access to 183 best-performing nutrition content prompts and a step-by-step formula for creating posts that magnetises your dream clients, check out the Ultimate Content Vault here.