Within 3.5 years, we turned it into a 7-figure business online (majority through organic marketing using Instagram). Now, I help other Dietitians and Nutritionists build their own profitable online practice, so they can make more money, enjoy more freedom, and create the impact they truly desire.
About Charlyn.
Ten months after starting my dietitian private practice, I crossed the 6-figures milestone and handed in my resignation at my hospital job.
My first definition of success in the Dietetics industry was to work my way up the ladder as a clinical dietitian and undertake as many certifications as possible in paediatrics, neonates and diabetes to become more and more qualified for “advanced” roles (I almost enrolled for a PhD at one stage!). But as I climbed the ladder and eventually became a senior specialist dietitian, I felt like something was missing.
Because instead of getting to work with clients on a long-term basis and truly help them achieve their goals, I often spent just half an hour counselling clients by their bedside (never to follow up or see them again). And I sometimes felt undervalued by the medical team, often trying to fight an uphill battle advocating for a patient’s nutritional needs. I wanted to create more impact with my expertise, and I needed more freedom to dictate how and when I worked with clients to make that happen.
2009 - 2016
Becoming a mom gave me the push to pursue my dreams and find a new way of working with clients and so in 2017, I took the leap to start a private practice and quickly grew my business after specialising in Irritable Bowel Syndrome.
I crossed the $100k milestone after ten months and decided to leave my permanent role at the hospital. By 2018, I had a 6-week waitlist and my hubby was able to retire from his career to join me in the business. I became the go-to IBS Dietitian in Perth (and my website ranked no. 1 on Google!).
I was so excited about the fast growth we were seeing in private practice, but I was soon surprised to find myself once again feeling like I wasn't making the full impact I could make. It seemed like I spent more time answering emails, handling administrative tasks, marketing, or billing for Medicare/insurance reimbursements than I did actually working with clients.
Although I had built my own successful private practice, I still sometimes found myself feeling unfulfilled, undervalued, and underpaid. I began questioning why I got into this field in the first place and whether or not I had simply lost my passion for nutrition.
I started to wonder… “Have I outgrown this work? Do I need a new career path? Is this industry not for me anymore?”
2017
Before giving up on the nutrition industry entirely, I decided to start an Instagram account and see if there was a way to work with clients through digital courses on my own terms. I began to post consistently and leveraged free marketing on Instagram to grow my audience. Soon, I was able to launch and fill a membership, online course, group program, and hybrid programs without any ad spend - thanks to the ability to reach clients globally online.
We had our biggest launch of $32k in early 2020 (during COVID times!), and I saw the potential to scale my income further without working 10 hour days stuck in a clinic chair. I knew we were on to something, so I decided to transition my practice fully online in early 2020.
2018
In June 2020, my online IBS practice hit $255k in annual revenue (that’s 2.5x my hospital job salary!) and when I saw what was happening globally with COVID, I knew I wanted to help other practitioners take their practice online so they could continue to work with clients and run their business despite lockdowns.
Plus, after experiencing many of the same challenges around impact and income in both my hospital job and private practice, I realised the traditional way of working with clients was no longer serving health practitioners (or our clients). The conventional method of seeing clients face-to-face, and offering pay-as-you-go sessions, was leading to burnout for providers and a lack of lasting change for our clients, and so I wanted to share my newfound approach with as many practitioners as possible!
Business coaching was my 10-year plan, but as the opportunity came up (with colleagues and other practitioners asking how I built so much success online), I started working with dietitians and nutritionists to build their profitable online practice. My clients were getting wonderful results and the word started to spread. So much so that, within a year, we took my brand new coaching practice from zero to $500k and we've helped over 100 practitioners by this stage!
JUNE 2020
This year marks a significant milestone for me as it’s been 20 years since I arrived in Australia as an international student. Once a shy and introverted girl filled with self-doubt, I could never have imagined how this new chapter would unfold, shaping the remarkable path I find myself on today.
Today, I am humbled and grateful to lead a thriving 7-figure online business, surrounded by an incredible team of dedicated individuals who share my unwavering vision and wholeheartedly believes in the profound impact we can make together in the nutrition industry.
At Digital Impact Enterprise LLC, we have not only achieved remarkable milestones as a team, but we have also expanded into a full-service agency, supporting our clients with top-notch, done-for-you social media and marketing services.
2024
As much as I want to help you make more money (and my clients do smash their income goals), I also want to help you build a business that's aligned with your purpose and passion. I want to help you create the impact you want to create and to feel deeply satisfied with your work.
I don’t just teach you strategy. I also help you with mindset, overcoming limiting beliefs, and imposter syndrome (because I’ve seen these three things to be common challenges holding practitioners back from building a successful online practice!).
I believe that there isn't one right way to build a business. You don't need a cookie-cutter approach, and you're not just a number when you're in my program. I infuse personalized prompts and individualized support to help you build the online practice YOU want to run.
I've tried and tested different business models (from private practice with one-on-one sessions to online courses and memberships to group programs, etc.) and have experience with different launch and marketing strategies. I’m here to help you find the right business model that works best for you!
It’s not just about making money. It’s about making an impact.
My Profitable Online Practice Approach
AS SEEN IN...
I believe that you can be a
great dietitian and a
successful business owner.
I want to help you build a Profitable Online Practice as a health practitioner so that you can serve more people and create the impact you've always desired.
LEARN HOW I CAN HELP YOU
Results I’m Most Proud Of
(and what's possible for you, too!)
We know (and only teach you) what’s proven to work. There's no cookie-cutter approach or hope marketing strategies you'll find in our programs!
When I started coaching other nutritionists and dietitians using my Profitable Online Practice Framework, we took my coaching business from zero to 7-figures within 18 months and have helped over 700 practitioners so far! I’m proud to have built two successful multiple six-figures online businesses over the last 6 years.
You can build a profitable online practice with very little overhead (saving on rent & many other expenses!).
I've grown my IBS Dietitian Instagram account from 0 to over 69k followers organically and had a $32k launch (cash!) using IG (with no ad spend!).
Building your profitable online practice can change your life… and your family’s life!
Many of my clients have left their 9-5s, going “all in” with their businesses. I've personally 'retired' my hubby from his career to join me in the business and we love getting to see our clients do this too.
I’m not afraid to do things differently and can help you build the profitable online practice YOU desire… even if that means doing something you've never done before!
I was the first dietitian in Perth, Western Australia to have a fully virtual practice specialising in IBS.
You can replace your income online and your earning potential is truly uncapped.
In June 2020, my IBS practice hit $255k annual revenue (that’s 2.5x my hospital job salary!). My biggest launch to date has been $145k.
What Our Clients Say
I absolutely recommend any nutritionist or dietitian wishing to grow their business, revenue, skills and confidence to work with Charlyn. Charlyn and her expertise helped me to do all this while achieving my goal of stressing less and working less hours so I could spend more time with my 3 children.
“I had a $17,000 webinar launch!”
Kate Spina
Thank you for everything and I’m so lucky to have found you! I’m very grateful for all your guidance. I couldn’t have been so successful so soon without you!
“I surpassed $105K in sales for the year for the first time since starting my biz!”
Jessie Wong
I would have never launched my first program if it wasn't for you Charlyn. Your programs are immensely comprehensive.
The support you offer and the knowledge and experience you have is unmatched. You're also so human and your desire to help is very apparent. You're fantastic!
"The biggest win I have achieved so far is growing my income to $20k months and quitting my full-time job!"
Cindy Dabrowska
Fun Facts About Me
I was born in Malaysia
and English wasn’t my first language growing up
One
I love to travel the world
Vancouver & New Zealand are my top favourites!
Two
I never liked eating vegetables
until I became a dietitian!
Three
I play the Piano & Saxophone
Music has been a big part of my life growing up and it helps me to relax
Four
I came from a family of entrepreneurs
and I started my biz after I became a mum
Five
Team Charlyn.
Say Hello to
Client Success Coach
SARAH
CEO & Lead Coach
CHARLYN
Co-Founder & CFO
kong
Client Success Coach
KATRINA
Content Strategist & Instagram Coach
Taylor
Executive Assistant
DIANA
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Hi, I'm Charlyn
I'm an IBS Dietitian with 14+ years of experience, and I'm passionate about helping other Dietitians and Nutritionists build their dream businesses and create more freedom in their lives doing what they love. I’ve helped 500+ Dietitians and Nutrition Entrepreneurs globally
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