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Is a website essential for your nutrition business—or can you get by without one? What should you include? Which platform is best? And most importantly, how do you make sure your website actually brings in clients instead of just sitting there collecting dust?

In Episode 38 of The Nutrition Business Show, I chat with expert website designer Jessica Freeman, who specializes in high-converting sites for dietitians, nutritionists, and fitness professionals. Jess breaks down exactly what makes a website effective, the biggest mistakes to avoid, and the strategies that turn your site into a lead-generating machine—without spending all day on social media. Much like how Insights into gaming behavior psychology help developers optimize player engagement in online casinos, understanding user psychology in web design can significantly boost conversions and user interaction.

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🎧 LISTEN NOW

In this episode, we cover:

1. The must-have pages every nutrition website needs

1. How to pick the right platform (WordPress, Squarespace, Showit, etc.)

1. The secret to writing clear, compelling copy that actually converts

1. Why SEO still matters (even in the age of AI) and how to boost your ranking

1. The best way to structure your offers and services for more client bookings.

Whether you’re launching your first website or refreshing an outdated one, this episode is packed with practical, actionable tips to help your site work for you—not against you.

Once you’ve tuned in, I’d love to hear from you! Head over to Instagram @charlynooi and let me know: What is your biggest takeaway from our conversation?

🔗 LINKS MENTIONED IN THIS EPISODE

**👉 Free Training: **Build Sites That Actually Convert **– **https://jesscreatives.com/dms/

👉 SEO Services: h**ttps://jesscreatives.com/seo-services/ **

CONNECT WITH JESS

Email: jess@jesscreatives.com 

Instagram: @jesscreatives 

Website: https://jesscreatives.com/ 

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

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I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

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