Podcast

How to Build a Standout Brand in the Online Nutrition Space with Jacqui Naunton

27 May 2025

How to Build a Standout Brand in the Online Nutrition Space with Jacqui Naunton

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Welcome to** Episode 19 How to Build a Stand Out Brand in the Online Nutrition Space** of The Nutrition Business Show. In this week’s episode, I sat down with Jacqui Naughton from White Deer Graphic Design to dive into the world of branding and design for dietitians and nutritionists.

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Join us as we chat about the essential framework for building a memorable brand that stands out and resonates with your ideal audience. 

Here are some of the things we are going to unpack:

  1. How to create a recognisable and trustworthy brand using Jackie’s WOW branding framework.
  1. The importance of understanding your audience and how that impacts your design choices.
  1. How to leverage tools like Canva for DIY design and ways to streamline your design process.
  1. When is it the right time for hiring a graphic designer and what to look for in a designer’s portfolio.

Whether you’re just starting your business and looking to DIY your brand, or wanting to refine your visual branding, this episode will be a valuable one to tune in to! 

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ABOUT JACQUI

Jacqui Naunton is a graphic designer turned online design coach for small business owners. Jacqui is the CEO of White Deer Graphic Design where she has helped hundreds of passionate business owners grow their businesses by giving them the skills and confidence they need to create their own incredible visual brand and graphics. Jacqui has helped her clients sell out workshops, gain followers and book out their businesses through the power of design. 

Jacqui is the host of Seriously in Business, the podcast for all things branding, design, marketing and business strategy. She also serves hundreds of thousands of viewers on her YouTube channel with branding advice and Canva tutorials, and leads a team in her virtual design studio to create brands, graphics and templates for passionate business owners. Jacqui is a mum, cheesecake lover and Canva enthusiast.

CONNECT WITH JACQUI

Instagram: @whitedeargd

Youtube: @jacquinaunton

Website: www.whitedeer.com.au/hangout

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CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi

Instagram: @charlynooi

YouTube: @charlynooi

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you’ve enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

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